Solo Professionals Do it Wearing Multiple Hats

Today’s post is a guest post from Tea Silvestre

Wearing all the hats at once and looking good while you do it isn’t as easy most people think.

But you already know that.

You’re a solopreneur or freelancer, and part of a special breed. Most of us struggle initially with how to build a viable business and manage it once we have one.

Your marketing hat is probably one of those that you find a little challenging. Or, maybe not! Either way, wouldn’t you like to know how your efforts compare to the rest of the indie biz folks out there?

We would, too!

Word Chef is partnering with Up Your Impact Factor and several other curious folks to find out what solo professionals like you are doing (in terms of online marketing) and how well it’s working for you.

We’re looking to create some real benchmarks and share that information with those who’re affected by the challenges of marketing a micro business.

The most recent US Census data (for 2008) shows that there are 21.3 million Nonemployers (what the US Government calls lifestyle and home businesses that have no employees).

These nonemployers had receipts of nearly a trillion dollars and about $639 billion of that was in individual proprietorships (as opposed to Corporations or partnerships).

Our lifestyle and home businesses go under other names too — monikers like personal business, SOHO (SmallOffice, Home Office), freelancers, microbusinesses, independent contractors, or what the Kauffman Foundation calls jobless entrepreneurship.

Let’s find out how we all feel about our marketing efforts — what we’re doing, what we’re not doing, and how well our efforts are working for us.

We hope you’ll help the community of solo biz folks by completing the survey below (it should only take about 5-10 minutes).

In return, you’ll receive a report (in mid-July) that summarizes the key findings of the survey, and we’ll enter you in a raffle with a chance to win one of the following prizes:

• 1 Year membership at ruzuku.com
• 1 of 10 Free seats in our “Find Your Secret Sauce (and Create an Addicting Brand)” eCourse ($79 value)
• $100 Amazon Gift Card
• Premium Access to Reach 360 Personal Brand Assessment

It’s challenging to wear all the hats and look good doing it.

Are you ready to help us? Great! Just click here:

Solopreneurs and Online Marketing Survey

Tea Silvestre, aka The Word Chef (http://theWordChef.com), teaches solopreneurs of all types how to find and share their Secret Sauce with the online world. She’s also the author of “Attract and Feed a Hungry Crowd: How thinking like a Chef can help you build a solid business” and the founder of the Tastiest Small Biz Brand Awards. Connect with her on Twitter @TeaSilvestre.

Photo by  maistora