Yes, the issue of woo has been broached here before. And you’ve heard me ask what’s so wrong with a little woo. But I have a confession to make…
I might have previously taken this question too light-heartedly.
See, I’m wooey…but I’m also a copy writer and an online marketing coach. These are not wooey services. I get to stay under the woo-radar while I ask all of you to let your woo-flags fly high.
Now, I’m not saying I was wrong and I’m not changing my advice either. I’m just exploring a deeper, and hopefully more insightful, way of understanding the challenges faced by the woo industry today.
Earlier today I had a conversation with the very talented Dianne from Spirit in Matters. Dianne has been struggling with a disconnect in her business. She is a seasoned astrologer, author and guide who feels called to a higher purpose: she wants her work to raise our collective consciousness.
This disconnect has been preventing Dianne from feeling fulfilled in her business. Wanting to continue to run a successful enterprise while feeling called to do something more was becoming a source of conflict. She’s also written a book that discusses her work on consciousness-raising but it hasn’t taken off yet. I suspected an unseen missing piece to the puzzle.
I asked her where the disconnect was originating. Was she unable to connect her astrology work with her higher calling? Or were others unable to make (or accept) the connections she was presenting?
After a few minutes of discussion it became clear that Dianne felt obligated to keep those two elements separated, lest people begin to think of her as too wooey. She didn’t feel comfortable making these connections for them. She has had an uphill climb to get the acceptance she has so far. To risk this can be some pretty scary shit, no doubt.
Entrepreneurs working in the woo industry have a lot of baggage to deal with. They have taken a great deal of abuse in past decades. They’ve been ridiculed by mainstream media, ostracized by churches and laughed at by their neighbors. These things hurt and leave behind collective pain bodies that are not easily overcome.
Now we have loud mouths like me coming around and insisting you go all “balls (or ovaries) out” with your woo in your marketing. I get it. It’s not always that easy.
But here’s why it’s so freakin’ important:
In today’s world, what I see developing from the magic of social networking is, in essence, a higher form of consciousness. Behind all the chatter can be heard the faint whisper of a collective song. A song of awakenings and new beginnings.
It’s what I have been referring to as The Quiet Revolution.
And this is why, my dearest, wooiest & most-kick-ass people of mine, it’s finally okay to truly and unapologetically be who you be.
People want what you have. They accept you for who you are and honestly respect the gifts you possess. There will still be people who scoff, doubt or mistrust. And at long last you get to say “Fuck ‘em.” Because they will drain you and your business. As I advised my friend, the cost of accepting their money is too high.
Not to mention there are hoards of other people who WILL get you.
So it’s not only okay to let your woo shine through, you are absolutely obligated to do so. The world needs what you have and is crying out for it. Don’t let the pain bodies from our past or the fears of our future prevent you from following those “higher callings” right now, in this moment.
Once you do, I promise you will begin to feel more energized. Your creativity will flow more freely. Your intuition and trust will strengthen. And you’ll start to *really* love your business again which almost always equals mo’moneh.
PS: I’m not going to stop saying these things. Ever. Until they no longer need to be said. That is all. Oh! And I love you. Now that is all for real.
