Back by popular demand, today’s Impact Assessment discusses how a lack of specificity can create a subconscious trigger for people to NOT buy from you…even if what you’re selling is the best thing since Nutter Butters!
Watch the video, then stay tuned because this is going to be a week that may very well turn your business around. Let’s get to the bottom of what’s not working for you so you can start bringing IN money this holiday season instead of just watching it fly out the door.
If you haven’t already subscribed, this would be the week to do it! Plus, it’s the only way to get your own free Impact Assessment. Sign up in the big yellow box on the right, mmk?
Please leave a comment and let me know what you think of the video. Do you want to see more of these? Are there any specific points I discussed here that resonate with you?
Awesome stuff Jenny :D Very eye-opening, and I love the attention on specificity for clients. Cool to hear a live analysis of a sales page. I have a lot of changes to make in my copy, which is fine :D
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