“It takes a village…” is the monthly topic chosen by a fantastic group of bloggers I happen to be a proud part of. And it’s a topic that is near and dear to my heart.
People approach their online businesses as if it is an epic battle. They must WIN their niche and CONQUER all the other solopreneurs within that circle.
We must SPY on our competitors, DESTROY what they build and PROTECT ourselves from their grabby hands trying to steal our clients.
Right? Um, not quite.
Those tactics might’ve worked for Walmart. But aside from the way Walmart treats its employees (you know you’re a slave-driving boss and your benefits suck bunny balls, don’t you?), they have little else in common with your business.
Here’s the thing: Your business has no competitors.
It’s true! So take a minute and let out a huge sigh of relief. Ahhh. Feel all that space and freedom now? Having no competitors kicks ass.
There is nobody else on the blogosphere who can do or say what you do like you do. You are the only you there is. And as long as you’re being yourself, you will always attract the right people.
There are plenty of people to go around!
Social media has allowed us all to have an astounding potential reach. BILLIONS of people, they tell me. BILLIONS.
So who are these other people building their businesses within your niche?
Imaginary Competitors = Real Collaborators, Friends and Support
Now that you’ve let go of the concept of competition, begin to imagine the possibilities of connecting and creating real relationships with all those people you were previously poking with virtual swords.
Through building a true network of friends and collaborators who are in the same business as you, your business will nourish you in ways you never imagined, financially, emotionally and even spiritually.
You’ll no longer feel like an island to yourself, sending messages in bottles and never knowing if they were received.
A strong support network means more exposure, more sharing and more fun.
We’ve watched the previous group come together and form a village that is founded on incredible mutual support, respect, laughter, tears and massive productivity.
Every single coach who participates in that group has launched or re-launched their businesses during the course with amazing results.
Seriously, this shit works!
If you’re a coach and feeling like there’s no way you can make it in this over-crowded market, think again. You totally can (see: BILLIONS). It’s just a matter of getting crystal-clear on who your perfect people are and…
Start building that village.
If you’d like to check out other posts on this month’s topic, head over to Word Carnivals where an entire army of awesomes are changing the world with their words.
Photo by D. Sharon Pruitt