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How to Crush Your Competition Overnight

Free Daddy and His Little Shadow Girls at The Skate Park Creative Commons

 

 

“It takes a village…” is the monthly topic chosen by a fantastic group of bloggers I happen to be a proud part of. And it’s a topic that is near and dear to my heart.

A barrier that I consistently uncover when working with clients, both through coaching and reading their business Tarot, is the concept of competition.

People approach their online businesses as if it is an epic battle. They must WIN their niche and CONQUER all the other solopreneurs within that circle.

We must SPY on our competitors, DESTROY what they build and PROTECT ourselves from their grabby hands trying to steal our clients.

Right? Um, not quite.

Those tactics might’ve worked for Walmart. But aside from the way Walmart treats its employees (you know you’re a slave-driving boss and your benefits suck bunny balls, don’t you?), they have little else in common with your business.

Here’s the thing: Your business has no competitors.

It’s true! So take a minute and let out a huge sigh of relief. Ahhh. Feel all that space and freedom now? Having no competitors kicks ass.

There is nobody else on the blogosphere who can do or say what you do like you do. You are the only you there is. And as long as you’re being yourself, you will always attract the right people.

There are plenty of people to go around!

Social media has allowed us all to have an astounding potential reach. BILLIONS of people, they tell me. BILLIONS.

Why waste your energy fighting off imaginary competitors when you could be laying the sweet honey down to attract your perfect people?

So who are these other people building their businesses within your niche?

Imaginary Competitors = Real Collaborators, Friends and Support

Now that you’ve let go of the concept of competition, begin to imagine the possibilities of connecting and creating real relationships with all those people you were previously poking with virtual swords.

Through building a true network of friends and collaborators who are in the same business as you, your business will nourish you in ways you never imagined, financially, emotionally and even spiritually.

You’ll no longer feel like an island to yourself, sending messages in bottles and never knowing if they were received.

A strong support network means more exposure, more sharing and more fun.

This concept of transforming your competitors into collaborators is one of the many key topics Sandi and I cover in our Campfire Circles: Back to School for Coaches.

We’ve watched the previous group come together and form a village that is founded on incredible mutual support, respect, laughter, tears and massive productivity.

Every single coach who participates in that group has launched or re-launched their businesses during the course with amazing results.

Seriously, this shit works!

If you’re a coach and feeling like there’s no way you can make it in this over-crowded market, think again. You totally can (see: BILLIONS). It’s just a matter of getting crystal-clear on who your perfect people are and…

Start building that village.

 

If you’d like to check out other posts on this month’s topic, head over to Word Carnivals where an entire army of awesomes are changing the world with their words.

 

Photo by Creative Commons License D. Sharon Pruitt

29 comments
WTFMarketing
WTFMarketing

I've long believed that the only *real* competition most people have is the voice inside their head. And it's so good at spinning bs, negativity, and self-doubt that most people have trained themselves to actually *believe* the majority of it - instead of using it as the caveman's "the tiger's gonna eat me" tool. Horrible!

 

That being said, in Fort Collins, you can throw a rock and hit 20 web designers, and another 20 when the rock skips.

 

Those folks truly are competition for other web designers - to customers who don't know better (even if most folks use completely different methods, platforms, and coding styles). Those competitors deserve at the very least a plan to differentiate yourself from them, do damage control (per @gcj 's "we're at war" stance), or even better - a plan to figure out how can we work together to improve the market, increase the competitive spirit, and improve our products and services without sacrificing cost.

 

Excellent post, Jenny!

SandyMc
SandyMc

Jenny what I loved beyond this post and its content is the engagement it has enlisted.  So something you are saying and the way you are saying it is really causing people to reply in spirit.  Something for us to learn from for sure.  

 

Having come from decades of business where any form of competition caused a flood of stress hormones sufficient to knock a horse off its perch, I'm beyond grateful to be in a business world that sees others as collaborators not the mortal enemy.  The past in business sucked.  Period.  The present is awesome, the future beyond imagination.  And collaborative clans are the way forward.  Bring it on.

discountthief
discountthief

well, i'm on the opposite side of the fence with this one. while i do believe there's enough to go around, i also believe that entrepreneurs - like big businesses - must have a competitive edge. acknowledging that there are others in your field doesn't automatically mean any and everyone in your niche needs to be taken down at point-blank range. i'm competitive by nature, but that sure doesn't stop me from lending a hand-up to the next person. thanks for getting the conversation started!

gcj
gcj

No, no no, this is all wrong.

 

Spread rumors.  Engage.  Wear them down and chew them up.

 

You have to demoralize them.  Start with the leadership/soft targets.  Get on linked in and ask mutual connections if they are recovering from the domestic violence charges.  Get in their heads, make them think about you all the time.

 

Little actions - like fake reviews on Yelp - can pay big dividends.

 

This is a war.  It's not butterflies and ponies, it's a knock down drag out war with one winner and millions of losers.  You either fight to the death, or you're a loser.  

 

Do you think they are OK with you?  They aren't. They want you dead, your children starving.  They want you to be their serfs and vassals.

 

As the Cobra Kai said: "Put 'im in a body bag, Johnny."

MagnoliasWest
MagnoliasWest

 @JennyBBones Yes! This post makes me want to dance around in joy. I celebrate, every day, the shift from closed, clenchy competition to open, share-y community.

 

I don't flinch when I comment on your blog, or retweet you. I do it because I can taste, feel, what it's like to come from generosity.

 

A wise thing I heard a long time ago: When I walk around with eyes cast down and hands clenched, I can neither see nor receive the abundance of the universe (again, see Billions; pretty abundant if you ask me).

 

And when I walk around with my gaze lifted and my hands open, well, I can then freely give and yes, receive!

 

Love you, Jenny!

 

Love and light,

Sue

Latest blog post: Once in a Blue Moon

DeannaLohnes1
DeannaLohnes1

I'm sure there's some kind of traditional business taboo about commenting on the competition's blog ;) Thank god I'm doing business the traditional way...

 

Success is not a zero sum game! Thinking about The Competition feels grabby, small and mean. It's really gross. Like I have to get everything I can before someone takes my piece of pie. It's a nasty, isolating way to do business. Collaboration and pie for everyone is a beautiful way to see things. Great post!

Carol Hess
Carol Hess

I'm one of those people from your previous group who became part of the village and went on to all sorts of stuff -- mainly figuring out and stepping into what I'm really here to do.  Hallelujah!  My mind still occasionally flips back into scarcity thinking because it's such an ingrained way of thinking that I haven't quite eradicated yet.  But I know this.  I don't want any decision I take -- whether it's a personal one or a professional one -- to be based on fear.  I've discovered over and over and over that decisions based in fear are usually very poor decisions.  They cause me to contract and get small instead of expand and get large in our thinking and our impact. 

SHurleyHall
SHurleyHall

Love this, Jenny, especially 'you are the only you there is' - that is so liberating. :)

NicoleFende
NicoleFende

I'm totally stealing the phrase about Walmart "your benefits suck bunny balls". 

 

Love how you've articulated something I've believed for a long time on a sub-conscious level.  We really don't have any true competitors.  Each of us offers something unique.  That really does drain away the stress and fear, leaving room to become part of a supportive community.

Creative Katrina
Creative Katrina

Totally agree! In all honesty, I'm most competitive with myself ; ) The more we can focus on helping each other connect to the ideal clients, a lot of that competition mentality melts away and we can feel more confident that we are supported and appreciated. I think because so many people feel they have to "fight" for what they have, they are unable to actually share fearlessly. I also agree with Tea that this topic needs to be talked about more so the fear element begins to dissipate.

clarestweets
clarestweets

Love this! "Through building a true network of friends and collaborators who are in the same business as you, your business will nourish you in ways you never imagined, financially, emotionally and even spiritually."  Ok, I'm going to get a bit controversial here. The war, fight, battle analogies became so common because for decades the businesses were dominated by men who focused on the competition and battle, sport metaphors. As more women have entered the business world, I'm seeing the shift toward relationship building and community. This post really spells that out. Thanks Jenny.  

Sandi Amorim
Sandi Amorim

"There are plenty of people to go around." 

I still remember when I said this at a coaching event years ago. As @tsilvestre said, it gets poo-poohed, discounted, and often mocked as wishful thinking. Well, call me crazy, but I'd rather be wishful than stuck in a vicious circle of scarcity thinking! 

Latest blog post: Rise Up and Choose

tsilvestre
tsilvestre

This is a point of view that needs to be talked about more -- unfortunately, it gets poo-pooed by the mainstream as "rainbows and unicorns thinking." Law of Attraction aside, you ARE totally correct when you say there's enough to go around. The scarcity mentality is responsible for so much more than the troubling war language we see in business (like, real wars!). I'm heartened to think that the more we talk about this concept, the more it will be adopted by the majority of biz owners. And who knows? Maybe THAT is what will change the world!

CarolLynnRivera
CarolLynnRivera

I love this perspective, Jenny! It's something I struggle with from a cerebral standpoint - watch out for competition, be better, be smarter, conquer and all that. In my brain of brains there is that "king of the hill" mentality that gets ingrained in there from birth. But then in my less cerebral places, like deep down where I know the truth is, I don't feel threatened by this imaginary competition we've all dreamed up. I'd much rather share and collaborate. Like you said, there are plenty of people to go around!

lindaw
lindaw

Good morning!

 

I so agree with your view that collaboration brings benefits to all involved.

At a local level a few independent wellness coaches have banded together and whereas previously we were getting clients in dribs and drabs, we now work together and get whole organisations full at a time. Collectively we look much more impressive to potential businesses who care about their employees, than we did when approaching them as sole traders. They're now more than happy to open their doors and allow staff to engage with us in work time, not just at home time.

 

Kind regards,

L

JennyBBones
JennyBBones moderator

 @MagnoliasWest So glad it resonated with you, Sue! I actually have a pretty pink post-it note right under my monitor which reads "It's in your willingness to receive that allows you to truly give freely." We're on the same wavelength indeed :)

JennyBBones
JennyBBones moderator

 @DeannaLohnes1 Thanks so much, Deanna! And I'm so grateful you didn't let the old taboos stop you from joining the discussion. Nasty, gross and isolating...that sums it up better than I could! 

JennyBBones
JennyBBones moderator

 @Carol Hess Yes, you are one of those amazing people and I'm so grateful for that!!  And yes, fear sucks bunny balls just like Walmart's benefits. Neither is a good place to go for important life decisions.

JennyBBones
JennyBBones moderator

 @NicoleFende hahaha! It's yours, Nicole. I totally stole it from an old friend of mine who was always careful not to curse....but everything always "sucked bunny balls." :)Thank you!

JennyBBones
JennyBBones moderator

 @Creative Katrina  Aha! The self-competitor. I can relate. But yes, once that mentality melts away there is so much spaciousness created there. Thanks Katrina!

JennyBBones
JennyBBones moderator

 @clarestweets From my perspective, I don't think your point can be argued at all. As a fan of MadMen, you can really see the old ways of thinking and the results of that thinking played out in one ruined life after another. So not the way I want my biz to work! Besides, the Dalai Lama DID say it was the Western Woman who would save the world. (No pressure, ladies) 

JennyBBones
JennyBBones moderator

 @Sandi Amorim  I'd never call you crazy. I totally want to be the crazy one. Called it!I think people are much more comfortable in scarcity thinking and battle mindsets. It's so much safer there than "anything's possible."  

SHurleyHall
SHurleyHall

 @tsilvestre Totally agree, Tea, which is why I don't see myself as being in competition with fellow writers (and why they're such a big part of my own community).

JennyBBones
JennyBBones moderator

 @tsilvestre Admittedly, I'm a much bigger fan of the Law of Action than the Law of Attraction but in either case, scarcity thinking is the downfall of any success. And, as you wisely point out, the direct result of all-out wars in business...sadly many of which spill into the world around them.I totally think the world can be made better by continuing this conversation. Thank you so much, Tea!

JennyBBones
JennyBBones moderator

 @CarolLynnRivera I think it's a relatively new freedom/space we've been given with the birth of the online solopreneur. So many of us grew up with the old business paradigms beat into our heads, it can be hard to undo all that conditioning lol. But yes, sharing and collaborating are so much more fun (and so much more easy!)

JennyBBones
JennyBBones moderator

 @lindaw Good morning to you, too! Thank you so much for sharing the story of your local business village's success. Proof positive that community kicks competitors' butts any day. 

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