Archive for the ‘Social Marketing Strategies’ Category

Today’s is a guest post by the radiant Michelle Nickolaisen. As someone who works with solopreneurs & entrepreneurs on getting their projects organized and finished, there’s one scenario I hear on a disturbingly regular basis: the person in question has this amazing idea (their eyes light up when they talk about it, their enthusiasm is infectious) that’ll not only help their clients, but move their business forward & put money in their pocket. But, instead of starting on it, they just…let it sit. Indefinitely. Obviously, this is not okay with me. Taking an idea and turning it into a concrete (click to read more…)

Recently I asked a few of my friends how they balance Twitter and the rest of their lives. I chose these people because, in my opinion, they have totally nailed how to leverage Twitter to grow their businesses while enriching their lives. These people are excellent at building relationships, connecting with others and sharing their message with clarity and consistency. I think we can all benefit from their advice. Rachael Acklin from Brand Harmony Studio My success in using Twitter for my business, and in building my brand, is based in a paradox: I understand that Twitter is a strategy, (click to read more…)

    As it proudly states in the footer of this site, I am a Twitter whore. The only part of having a jam-packed schedule I don’t enjoy is that it takes me away from all of my favorite Twitterbugs. But Twitter’s not just for sharing great local pizza joints and chatting about the latest geek toys. It is an extremely powerful source for marketing your brand and driving traffic to your site. Here are two Twitter tools I can’t live without and the strategy I use each of them for: Tweepi There are a bunch of other free programs (click to read more…)