Our perfect people are the clients and customers who will transform our business from a source of struggle and woe to a source of nourishment and spiritual enrichment. They are the ones who will have us running to our computers each morning instead of dragging our procrastinating feet. They are not our target market or ideal demographic. They represent a new way of identifying our audience and are the reason so many of us have chosen the path we have. In the previous perfect people finder exercise we talked about getting brutally honest with yourself about the types of people (click to read more…)
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