We tweet because we love to. It’s where many of us online entrepreneurs get much of our socialization. Our friends are there, our support systems are there…but it’s important to remember…our businesses are there, too.
Everything you tweet is marketing.
Little Susie Q. learned this lesson all too well one day. Her moon was approaching, so she was bitchy as hell. She’d had a few too many peach sangrias, hadn’t eaten all day and felt the world was against her.
Instead of curling up on the sofa and watching The Human Centipede for therapeutic satisfaction, she mistakenly sought comfort and companionship on Twitter.
“If ONE MORE customer complains about my new g-string line breaking ima shut my damn doors.”
Then a few minutes later…
“After I slap each of them. Lose some weight and maybe the shit won’t break bishes!”
Susie’s friends laughed and chimed in. They wanted to be supportive of their obviously stressed-out-to-insanity friend. They wanted to make her feel loved and see her laugh.
The group spent the next couple hours tossing nasty and inappropriate jokes back and forth to “cheer” Susie up. What they were actually doing was dismantling Susie’s business with each tweet.
Social Engagement and Marketing are Tightly Intertwined on Twitter
Little Susie Q. lost half her Twitter followers that day. Her site got very little traffic and for the first time in months she had not a single sale.
She had torn apart her own customers in public. Her precious, gracious, loving customers. The ones who bring her MONEY (which her friends, as much as she loves them, never seem to have). She almost certainly alienated dozens more potential customers through her reckless behavior.
Thankfully, this was a temporary bump for Susie’s Purple Panty Empire but it was a painful one and she still doesn’t like to talk about it.
Susie spent hours every day mending her image and re-emphasizing her marketing message that women deserved to feel sexy. It took months to get things back to square one again.
Real Friends Don’t Let Friends Tweet Drunk
DMs are there for a reason. You CAN reach out to your friends on Twitter. You can even trash-talk your customers or clients on Twitter. But for goddess’ sake, do it with one person in private. DM me if ya gotta, I LUV a good rant. But please, don’t broadcast the bitter bitchy stuff. You might not get as lucky as Susie did…