“Sorry” Doesn’t Sell Sh*#



If I see one more of my beloved awesomes apologizing for trying to make a living online I’m going to cry. You don’t want me to cry do you? Of course you don’t. I’m a tough cookie and I hate when people see me cry. Plus, you’ll feel obligated to console me and who has time for all that? So let’s just knock this silly shit off right now. K? K.

Once you create something, pour your heart and soul into it, work night and day on it and just know it’s the best thing you could possibly offer the world…when the time comes to ask people to buy it from you…DON’T SAY YOU’RE SORRY!

You’re NOT sorry.

Why would you have worked so hard at something you’re totally ashamed of? Why would you put all your hopes and dreams into this new creation only to apologize in the end for marketing it?

You may very well be afraid, maybe even a little insecure (maybe even a lot), but these egoic stumbling blocks are best kept far, far away from your sales copy.



To apologize for marketing your product is disingenuous at best.

At worst, it makes you sound like Pee Wee Herman.
What I see when I come to a wimpy, mea culpa sales message is that this person has no faith in herself nor her products. She feels slimy or salesy for asking me to buy her creation.

So why should I spend another minute or one single penny trying to prove her wrong? I just take her word for it and move on.

You must know what you’re offering is awesome. It’s your baby! But to expect everyone else to figure this out by simple osmosis will never, ever work. Never. Ever.

YOU have to tell them it’s awesome.

YOU have to shout it from the virtual rafters ’til you’re blue in the face.

YOU have to SHOW people you’re serious, passionate and confident about this offer.

This thing you’ve created can change their life. You are sincerely hoping they will benefit from your creation beyond measure. They need to buy it NOW.

Not tomorrow, not next week, not if they might consider maybe buying it next year because you don’t want to be too pushy…NOW!

And without a shred of apology. Without even the slightest hint of “I’m sorry but…” Seriously, if you do I’ll come by your sales page with a big bucket o’ white-out!

You’ll be fine, I promise. And hey, if it makes you feel better, tell yourself I made you do it. I made you market your shit with vim and vigor instead of wimp and whine. I’m more than happy to accept that accusation.

Oh, here’s the other thing: you’ll sell more shit and make more money too…IF, of course, that’s something you might be interested in. Ahem.


9 thoughts on ““Sorry” Doesn’t Sell Sh*#”

  1. I’m really glad you wrote this. I think this is the biggest difference between successful businesses online and everyone else. You don’t see Copyblogger or Problogger apologizing for selling products and making a living? It’s because they believe what they are doing is right and they know they are not just some guy online, they are a legitimate business.

    Great write up and I’m glad you’ve said what I’ve been wanting to say.

    1. Thanks Seth. And you’re absolutely right, this is often the difference between someone making money with their online business and someone trying to figure out why they’re not. Me? I’m saving my apologies for when I really screw up. (Which I do, more often than I’d like to admit 🙂

  2. You said it!
    If you don’t think your products/services are great why should I?
    False modesty is just that. False. A lie. And it demeans both of us if we buy into it.

    1. Precisely, Phillis 🙂 If you’re going to market yourself online today, you gotta be loud and be proud!

  3. So glad to read this right now as I am really just launching my new business. I agree that confidence, passion, self belief really are the keys to success. And a little sh*t can go a long way too!

    1. Yes! And while it is hard to get over those “egoic stumbling blocks” such as fear and insecurity, unless they are pushed aside it’s very difficult…ok, damned near impossible…to be effective. Thanks Marianne!

  4. Oh damn! I hate when you give me the “talking to” about selling. 🙂 I am off to make a splash today, somewhere!

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